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Trusted by Millions: How Klart Delivers Precision at Scale

  Foreca Team  ·  1 minute read

At a Glance

  • Client: Klart (Schibsted Media)
  • Role: Malin Brinktell, CEO
  • Use Case: High-traffic national weather portal and digital news integration
  • Results: Seamless integration of flexible point data, high forecast hit rates, and expert-level technical support.

The Engine Behind Sweden’s Leading Commercial Weather Service

As part of the Schibsted Media Group, Klart is Sweden’s largest commercial weather service and a popular, highly trusted destination for weather information. In a market where millions of users check the forecast several times a day, the technical foundation must be both robust and highly accurate.

To maintain this lead, Klart relies on Foreca’s advanced data models. Klart specifically highlights the value of MMM (which combines multiple models for the most likely outcome) and MOS (which uses local station history to fine-tune forecasts for specific coordinates).

Malin Brinktell, CEO of Klart, explains that the ability to take this complex, "corrected" data and fit it into their unique digital products is a key differentiator:

"Foreca's great strength is their flexible point data, which makes it easy to integrate forecasts into various products and services. Their use of MMM/MOS models also contributes to stable and useful forecasts, which makes them a reliable data partner."

 

A Partnership Defined by Agility

In the fast-paced world of digital media, requirements can change overnight. For Klart, the value of the partnership lies in Foreca's availability and solution-oriented way of working.

"What we appreciate most in the collaboration with Foreca is their availability and solution-oriented way of working. They are quick to respond and very accommodating when we have new needs or questions. Often they already have a solution ready or help us find one, which makes the collaboration both smooth and efficient." Brinktell says.

 

Reliable Quality for Demanding Users

Weather forecasting is a complex science, especially in the Nordic climate where conditions can change in an instant. To serve millions of Swedish users every day, Klart requires a partner that balances high-level meteorology with dependable technical assistance. Brinktell notes that the quality of the data is matched by the competence of the support team:

"Foreca delivers high-quality weather data, both in terms of the accuracy of the forecasts and how well the data works in different types of products. The technical support is also very good, we get fast and competent help when we need it."

 

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