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From Studio to Screen: How Foreca Powers Finland’s Leading Weather Broadcasts

  Foreca Team  ·  1 minute read

At a Glance

  • Client: MTV (Finland)
  • Industry: National Commercial Broadcasting
  • Use Case: Multi-platform weather services (TV channel, Web, App)
  • Results: 25+ years of continuous cooperation, professional meteorological team, and constant reliable data.

Accuracy matters in the Newsroom

MTV is Finland’s leading commercial broadcaster and a cornerstone of the national media world. For decades, it has been the primary source of news for millions. As weather is one of the most popular segments in news media, MTV News requires more than just data, they need high-level expertise. To ensure the most reliable weather forecasts, MTV has integrated Foreca’s specialist knowledge into its daily operations for over 25 years.

This long partnership ensures that weather information remains consistent across all of MTV’s platforms. By combining MTV’s major national presence with Foreca’s precision, the cooperation creates a service that the Finnish public trusts in their daily lives, rain or shine.

Consistent Data on Every Screen

The most visible part of this partnership is on the TV channel MTV3, where Foreca’s meteorologists join the news team to present the daily forecast. That same reliability is found on MTV's digital platforms. Whether a viewer is checking the smartphone app or reading the day's weather stories on MTV’s website, they are getting the same accurate insights and updates used in the broadcast studio. This keeps every article and weather map consistent and reliable for the user.

When major weather events like storms or heavy snowfall occur, the pressure on a newsroom increases. During these critical times, Foreca and the MTV newsroom work together to keep the public informed with updates that are both scientifically accurate and easy to understand.

Reliability as the Standard

Since the news never sleeps, a 24/7 media house needs a system it can always count on. Having stable weather data at all times, and experts available for consultation, allows MTV to maintain its high editorial standards without interruption.

Foreca offers a premium, reliable product supported by a team that is consistently responsive and professional. This ensures that even during the busiest news days, accurate weather reports are available for the entire nation.

Ready to see what Foreca can do for your media business? Explore Foreca Media Services.